George Schweitzer will speak on a panel at Up Next at CES: Creativity, Content and Cash on January 7, in Las Vegas.
George SchweitzerChief marketing officer, CBS
George Schweitzer's position as chief marketing officer at CBS gives him a unique opportunity not only to observe but also to help shape the ways technology is altering the television industry. A communications major at Boston University who joined CBS after graduation some 30 years ago, George is also an unabashed technology geek who specializes in the latest home automation and entertainment gear.
This is the week the tech and media world focus on the International CES in Las Vegas. CES has grown into a meld of tech, media, and entertainment. This year the CEA is adding a whole day of sessions dubbed Up Next at CES: Creativity, Content and Cash, which will focus on discussion about content and how it gets distributed and monetized. After all, even if you can make the greatest devices, it's ultimately content that drives their use.
I will be on a panel called In Search of Search and will be talking about many of the things I do in this column, for example, how people will find content in the ever-expanding world of choice. I will post some highlights (if there are any...lol) later on. Also be on the lookout for a full-blown presentation on In Search of Search.
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