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What Sun money buys MySQL

MySQL is now advertising in Businessweek. Looks like open source has finally grown up.

Sun's Businessweek advertisement for MySQL
Businessweek Magazine

I'm sure there are many benefits for MySQL being a part of a large IT vendor like Sun Microsystems, but the advertising budget probably doesn't hurt. Reading Businessweek today at lunch, I bumped into this MySQL advertisement in a super-prime location (right next to Wildstrom's Tech and You column).

I would hazard a guess that MySQL spent close to $0.00 on advertising when it was a standalone company. I doubt Marten, Zack, and crew are complaining. :-)

It will be interesting to see if this top-down approach will help to drive more MySQL sales. Open source has always been a bottom-up phenomenon, but perhaps once a project reaches a certain stature marketing and other "grown-up" software activities can go a long way?

At any rate, it's clear that open source has come a long way when we start advertising in major business publications like Businessweek.