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Westinghouse ramps up TV lineup

New models unveiled at Consumer Electronics Show mark company's entry into TVs with 1080p resolution--the top of the market.

Westinghouse Digital Electronics has proved a lot of skeptics wrong in the TV market. Three years ago, the company was lumped into the "other" category of vendors that hoped mostly to capitalize on a familiar name.

The company, though, has emerged as the ninth largest LCD brand in North America, according to DisplaySearch. (If you add in plasma, which Westinghouse doesn't make, it ranks 11th in the LCD/plasma TV market.) A big factor in its ranking has been low pricing.

The new TVs unfurled at the Consumer Electronics Show continue that trend. The company announced a 42-inch LCD TV with 1080p resolution for $1,999, and a 47-inch 1080p TV for $2,499. (The 1080p number means that the TV has a native resolution of 1920x1080, which currently represents the top of the market.) Both TVs are due to come out in April, which means prices could drop by the time they come out.

The unveiling marks Westinghouse's entry into 1080p TVs. Earlier, Westinghouse released 1080p monitors, but these monitors do not have built-in TV tuners.

Rival Vizio came out with a $1,899 47-inch 1080p LCD TV last week.

Subsequently, Westinghouse will come out with a 52-inch 1080p LCD in May at a yet-to-be-determined price.

Westinghouse also announced 32-inch, 26-inch and 19-inch LCD TVs. Some of the 32-inch and 26-inch TVs come with integrated DVD players. The 26-inch LCD TV with the DVD player will sell for $799; without the DVD player it goes for $699.