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Web software for commercial DJs

DJ Intelligence lets commercial DJs--the kind who play weddings--create a Web site that caters to their customers.

Distinct from what I'd call art DJs, who boast deep and unique collections and specialize in remixing and blending tracks together, commercial DJs have a straightforward job: play familiar songs that will get everybody dancing. "Dancing Queen" by Abba. "Come On Eileen" by Dexy's Midnight Runners. "Wonderful Tonight" by Eric Clapton. If you've been to a wedding in the last few years, you can probably come up with the rest of the playlist yourself. I'm sure a lot of DJs work in both realms, just like plenty of live musicians play in wedding bands to support their soul-liberating artistic projects, aka "real" bands.

"Can you please play a Stones song?" This is the one the DJ always chooses. DJintelligence

My brother recently began working for a company that, among other things, books commercial DJs. Curious, I asked him about the type of gear these DJs use. Playback gear varies, from massive CD changers to turntables to--occasionally--MP3 players, and of course they all own or rent high-wattage PA systems, mixing boards, lights, and microphones for conducting toasts.

But here's something that surprised me: most of the DJs he books use Web software called DJ Intelligence to help create a commercial Web site. There's a module that will let customers see the songs in the DJ's collection (with links to third-party lyrics sites), and create playlists (as well as do-not playlists). Other modules let the DJ create a detailed planning form for the event (remember that there will be two best men for the toast!), keep track of guest requests during the night, and--most useful--accept payment online. Personally, I was most interested to see a list of the top 200 most-requested songs over the last 12 months, which is compiled automatically based on online requests into the system.

Another interesting aside: a lot of event planners are requesting on-site installations of Guitar Hero or Rock Band instead of live bands or DJs.