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Web site builder SynthaSite rebrands as Yola

Everything's the same but the name, executives say. Part of the reason for the change: the new name works better across language barriers.

SynthaSite, a San Francisco-based company that lets users build Web sites with minimal technical expertise required, has changed its name: it has ditched the corporate-sounding moniker for the more Web 2.0-ish Yola.

"The name SynthaSite has brought us to where we are today, but it won't take us where we want to go," CEO Vinny Lingham said in a release. "We're reaching a global market and need a name that is easy to say, resonates in any language, and captures the creativity and excitement that our users bring to their Web sites."

Yola, which targets individuals and small businesses, comes from the Hindi word for "hatch." It launched early last year and now says it has more than 1.5 million registered users. The name change won't affect any of them, the company said, and if their sites are hosted on SynthaSite subdomains, the URLs will not change.

While still SynthaSite, Yola launched a new user interface last summer and more recently raised a $20 million series B venture round from Reinet Fund.