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Vizio tops in LCD TV sales in second quarter

The no-name continues to challenge established LCD makers in an extremely competitive market.

For all the clout and brand-recognition that accompanies names like Sony and Samsung, it was Vizio, a virtual unknown a year ago, that topped all LCD TV makers in the second quarter of this year.

Vizio sold 606,402 TVs in North America in the second quarter, a 76 percent jump from the previous quarter, according to a report by iSuppli released Monday. That brings the low-price TV seller's market share to 14.5 percent, up from 9.4 percent.

Former market-share leader Samsung dropped to second place, shipping 467,210 units compared with 445,683 the previous quarter. But the company that took the biggest dive was Sony, which fell from third to sixth place, moving just 253,377 units, compared with 412,232 last quarter.

Certainly selling a flat-panel TV for an affordable price through discount outlets like Costco and Wal-Mart helps, but how did Vizio manage to displace the likes of Samsung, Sony and Sharp TV buyers? Check back later today for an analysis of how Vizio did it.