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Virage, Real ink Webcasting deal

The companies will team up to sell each other's software for corporate Webcasting, as businesses continue to make significant investments in developing systems to stream video.

LAS VEGAS--Virage and RealNetworks on Tuesday announced they will team up to sell each other's software for corporate Webcasting.

Under terms of the deal, RealNetworks will resell Virage VS Webcasting technology for corporations. The software helps companies create, manage and report on streams within the corporate firewall. In turn, Virage will sell RealNetworks' suite of products for streaming delivery and playback, which includes its compression technology, or codecs, the Helix Universal Server and the RealOne player.

"By combining our multiformat media delivery platform, Helix, with the Virage Webcasting application, we're able to provide customers with a solution designed specifically for large-scale enterprise Webcasting," Nagesh Pabbisetty, a RealNetworks vice president, said in a statement.

While entertainment or consumer Internet streaming has taken off in recent months with new subscription services or improved content offers from news sites, the corporate sector continues to be the sweet spot in Webcasting. Financial services companies or government agencies have made significant investments in developing systems to stream video to employees over the corporate network.

"The big money is still in enterprise streaming," said Peggy Miles, president of digital broadcasting consultancy Intervox. "There's a robust amount of content in internal communications for internal and external use."

The deal comes a day after Virage introduced several new products here at the National Association of Broadcasters convention. The publicly held company unveiled a new version of its corporate Webcasting software, VS Webcasting 3.0, a tool for producing, managing and reporting on thousands of simultaneous streams sent over corporate networks. The company also said that the software newly supports IBM's application server WebSphere. In addition, Virage updated its VideoLogger 6.0 software for indexing video.