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UK's Tesco to scan eyes, target ads accordingly

Eyeball-scanning tech at British gas stations will determine your age and gender, and fire at you what it thinks are suitable ads.


British chain Tesco is rolling out "Minority Report"-style eyeball-scanning tech to target advertisements at customers. The supermarket giant will install screens that scan your eyes in its gas stations. Then while you queue at the cash register, the screen will show ads it hopes will appeal to you based on your age and gender.

The screens -- called OptimEyes -- are made by Lord Sugar's Amscreen company and contain built-in cameras and software that can identify certain key traits. They'll find their way into all 450 of Tesco's petrol stations, Amscreen said in a release, and could be used by other British supermarkets too.

"Yes, it's like something out of 'Minority Report,' but this could change the face of British retail and our plans are to expand the screens into as many supermarkets as possible," Simon Sugar, son of Alan and CEO of Amscreen, told The Grocer.

Read more" at Crave UK.