According to a survey by DisplaySearch, average global Internet pricing across all TV categories fell by 22 percent in September compared with the same month last year.
If you thought the days of massive price drops in HDTV prices were over, think again. According to a survey by DisplaySearch, average global Internet pricing across all TV categories fell by a whopping 22 percent in September compared with the same month last year.
The survey found that larger models experienced the biggest drops year-over-year. In one example, worldwide prices for 52-inch LCDs--the largest popular size--fell 30 percent since last September, while 20-inch LCDs only fell 4 percent. In the North American region, one of the four tracked by the survey, the drop in the 52-inch LCD size was 30 percent (from $2,791 to $1,951), while 40-inch models fell by a more modest 21 percent (from $1,915 to $1,508). In North America, the average price of a TV fell by 16 percent.
September's numbers are telling, but if past years are any indication, price drops should continue through the holiday season. In fact, for people who want to buy a new TV this year, the operative question, given retail price cuts in the face of impending recession, is how low they will go.
What do you think? Are falling prices enough to tempt you to get that new TV this holiday season? Or is economic uncertainty pushing a TV purchase toward the bottom of your priorities? Let us know in the comments section below.