Tinder wants your mates to help you find a mate.
On Friday, the mobile dating app unveiled a new feature that allows members to play Cupid by sharing profiles of potential matches with their friends. Spot someone in the app you think a friend might like, tap the "share" button and the app will fire off a link to your friend.
Your friend has 72 hours or five clicks to swoon at the suggestion. Or laugh out loud.
The new function is part of Tinder's effort to reposition itself in the world of dating, a realm it's already disrupted with a service that some say promotes hookup culture. The Los Angeles-based company upended the online dating model of serving profiles through algorithms by teaching us to swipe right if we like someone and left if we don't. Tinder's simplicity and meteoric popularity have been called both revolutionary and a threat to relationships as we know them.
The company also courted controversy in November when founder and CEO Sean Rad mistook the word "sodomy" for "sapiosexual." The unfortunate remark came just as parent company Match Group readied for its initial public offering.
Why did Tinder add the new matchmaking feature? Because you wanted it.
"It was one of the most popular requests from our users," said Rosette Pambakian, a vice president at Tinder. "So we are testing it."
Here's the good news for you: Matchmaking makes people happy. Really.
A 2014 study by researchers at Duke University and Harvard Business School found that people who regularly introduce people to others are happier with their lives than the general population, which they attributed to matchmaking.
In fact, that study's authors compared the happiness achieved through setting up friends to exercising, though they noted the latter requires more energy.
Tinder says folks who don't want their profile tossed around by random gawkers can opt out of the new feature.
But if you don't want to share the love, why are you on Tinder at all?