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The worst-named blog in human (and animal) history

For some strange reason, PETA, the People for the Ethical Treatment of Animals, has chosen to name its blog in a way that evokes some of the most unethical behavior in the world.

For all I know, the folks who run PETA, the People for the Ethical Treatment of Animals, are fine, upstanding individuals.

I imagine that at times, they get a little over-excited about their cause. But at least they care about something.

For example, Monday, PETA's blog celebrated the organization's success in persuading a hospital in Missouri to stop shoving plastic pipes down cats' windpipes.

I can't be sure if the hospital was searching for a cure for hay fever or merely allowing its internists to have some rather unpleasant fun. Because I was struck momentarily insensate by the name of PETA's blog.

An ad from the PETA Files. CC Coolz0r/Flickr

It's called the PETA Files.

Please say this quickly. Or even not so quickly. What collection of syllables do you hear coming out?

Is it me, or does anyone else conjure something truly unpleasant from the pronunciation of this name?

Did not one extremely well-meaning person tear their eyes, ears, and mind away from the subject of animal cruelty to say to themselves, and perhaps even to others, when this name was proposed: "You know, my friends. I think the PETA Files moniker might be a fraction problematic."

In all honesty, I am extremely concerned. You see, as I peruse the PETA Files, I see a post from Monday entitled "Ronald McDonald Gets Creamed."

I am no longer able to eat dessert.