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The mystery of how 'Alex from Target' went viral

In this tech-news roundup, Bridget Carey explains the confusion and controversy behind the social media sensation #AlexFromTarget, and how it all could be a marketing stunt. We also take a look at impressive new fitness wristbands from Jawbone.

Bridget Carey headshot
Bridget Carey

There are some mysteries in this world that may never be solved. Like how teenagers on Twitter can turn a cashier from Target into a social media phenomenon overnight. One marketing firm takes credit for fanning the flames and turning one girl's photo into a meme. But can one company really be responsible for the magic of #AlexfromTarget? CNET Update gets to the truth.

If you're not curious about the controversy, today's Update video also takes a look at two new Jawbone Up activity trackers coming this year. You know, for people who do more than sit online all day creating viral memes:

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The mystery of how 'Alex from Target' went viral