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The million-dollar fishing lure

Is it a gadget? No. But who cares?

MacDaddy's Fishing Lures

With the sport of fishing becoming increasingly high-tech, there are new gadgets coming on the market all the time. This isn't one of them. Will that stop us from posting about it? Of course not.

That's because we simply must share this "Million Dollar Lure" just to purge it from our system, in a combination of awe and disgust. It's the ultimate creation of an outfit called MacDaddy's Fishing Lures ("We Put the Bling in Your String!"): The foot-long "lure" comprises 3 pounds of platinum and gold festooned with 4,753 diamonds and rubies, according to Lussorian--that's more than 100 carats of precious rock. It's certainly one way to class up the "Bass Fishing Wii."