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The Mac owns the U.S. Windows owns the world. Nary the two shall meet?

The Mac is making great strides in the U.S., while Windows dominates the rest of the world. Do the two growth curves reflect different stages of global expansion?

Matt Asay Contributing Writer
Matt Asay is a veteran technology columnist who has written for CNET, ReadWrite, and other tech media. Asay has also held a variety of executive roles with leading mobile and big data software companies.
Matt Asay
2 min read

Correction, 10:45 a.m. PDT: This blog initially misstated Apple's global market share. It was 3.3 percent in the second quarter, according to IDC, up from 2.9 percent a year ago.

Gartner and IDC both see the global computer market rising, 16 percent and 15 percent, respectively, with Hewlett-Packard (18 percent market share) and Dell (16 percent market share) winning big, as The Wall Street Journal reports.

U.S. growth, however, was somewhat tepid at 4.2 percent, according to Gartner. (IDC pegs it at 3.6 percent.) As demonstrated in the earnings calls for Sun, IBM, and others, the U.S. is no longer the place to be for growth: China, India, and other developing economies are.

Even so, one vendor continues to make huge strides regardless of the geography: Apple. As CNET News' Ina Fried reports, Apple's Mac sales grew 38 percent in Q2 2008, and that's just in the U.S. Ironically, while Windows' growth has slowed to a 4.2 percent crawl in the U.S., globally it is up 16 percent, while Apple only managed 3.2 percent growth outside of the U.S.

Globally, Apple now commands a 3.3 percent market share, up from 2.9 percent in 2007.

We seem to be in technology spending slowdown, but good products continue to make headway, albeit in different markets. Microsoft has stalled in the U.S., but is making it up elsewhere. Apple has yet to make a dent "elsewhere," but dominates the U.S. computer market. Global slowdown? Or simply a subtle shift in spending opportunities?

Does Apple reflect the U.S. consumer-spending binge? I'd hate to think my beloved Mac is making its gains at the expense of sound fiscal conservativism. On the other hand, is Windows the new cheapskate strategy? Do people only buy it if they're looking for something cheap and "good enough"?