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The iPhone app for instant booty calls

PinPointsX strives to satisfy the vast need for two people to engage in sex as immediately as possible. At its core is a Passion Map of the user's current location.

The urge to have sex is something that many find difficult to control.

Some, indeed, find this urge gets them into trouble. It can affect your marriage, your work, even your golf swing.

However, now that technology is making so many things easier, the power of mobile social networking is being brought to, um, bare by the makers of a new iPhone app.

Wait a second. Did they just meet? CC Steve Punter/Flickr

It is called PinPointsX. At its heart is the notion that sex these days is very much like real estate. It's about location, location and location. Ergo, the vital part of PinPointsX is its Passion Map. This cartographic delight is your gateway to graphic or, who knows, Sapphic pleasures.

The Passion Map "allows the user to filter, prioritize, schedule, and directly interact with those sensual resources, leading toward the ultimate fantasy and potential hook-up." Yes, those words come from the creators.

They also claim they can put your in immediate locational contact with "all imaginable erotic resources" in your immediate vicinity. However, I fear that there are some people who, as they wander through the streets of life, are truly seeking unimaginable erotic resources. I am concerned that PinPointsX doesn't seem to cover those.

I also worry that it really isn't so easy to meet someone who is exactly what you're looking for. So I decided to watch the demo film on the Web site. It is narrated by a girl, code name "Bunny Girl," who finds a fine-looking man called Matt located just two blocks from her.

She describes him, surprisingly, as "exactly what I was looking for." She says she sent him "a request for interaction." He liked her profile. They met within the hour. After a couple of drinks, Bunny Girl says, "we made a night of it."

Oh, I was wrong. It really is that easy to find exactly what you're looking for. I was clearly confusing it with "who you're looking for." PinPointsX really is the answer to so many of society's woes that I can't imagine why it has taken developers so long to come up with something so ingenious.

Fling caution to the wind. As you do, you'll see that the most beautiful thing about this little app is that after you have found exactly what you're looking for, you can rate it (or as the Web site so touchingly puts it: "Rank Other Members") alongside all the other exact things you've been looking for in your long and exacting life schedule.