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Technorati acquires 'online magazine' Blogcritics

Blogcritics had already been a member of the Technorati Media ad network, which the blog search company launched in June.

Technorati Media, parent company of blog search site Technorati, has acquired Blogcritics.org. The newly purchased site is a user-fueled "online magazine" for bloggers that was already a member of the newish Technorati Media ad network.

Financial terms of the deal were not disclosed, but Technorati has said that it plans to keep Blogcritics an intact, separate property.

With the acquisition, Technorati says it hopes to help Blogcritics contributors make some money, as well as scale the property to give it more reach. "As part of Technorati Media, we'll be able to grow the community and further improve our platform to attract new audiences," Blogcritics founder Eric Olsen said in a release. "Technorati's mission to help bloggers and people who read blogs is the ideal complement for us."

Acquiring content properties, however, likely won't change the fact that Technorati has been losing ground to Mountain View, Calif.-powered Google Blog Search and (to an extent) the search feature that Twitter built into its technology when it bought Summize. Technorati founder David Sifry has long since left the company, and he's now at the helm of a new start-up called Offbeat Guides.