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Tattoo celebrates blue/black/white/gold dress meme

The divisive dress that smothered social media is enshrined on a man's leg as a permanent monument to the frock's fleeting Internet fame.

Amanda Kooser
Freelance writer Amanda C. Kooser covers gadgets and tech news with a twist for CNET. When not wallowing in weird gear and iPad apps for cats, she can be found tinkering with her 1956 DeSoto.
Amanda Kooser
2 min read

Daniel Howland doesn't have a lot of spare room on his skin, but he made space to commemorate a very special article of clothing: " The Dress."

In case you were too busy with fleeing llamas last week to notice the Internet explosion surround The Dress, here's a quick recap: It's all about an image of a dress that ( because science) some people see as being blue and black and others see as being gold and white. It turned into an online viral sensation as a debate raged about the colors and researchers stepped in to offer explanations as to why the colors appear differently to different people.

Howland, already heavily tattooed, is a piercer in Austin, Texas. He had The Dress inked onto his leg. It may be debatable, but the tattoo seems to come down clearly on the blue/black side of the color argument, even though it includes the question "White and gold?"

Howland shared his new skin art on Instagram. One photo comes with a caption overlay: "Still a better tattoo than infinity sign, spouse name, feather exploding into birds, etc."

Buzzfeed got the scoop on Howland's motivations for celebrating an Internet meme on his skin. "I pretty much got it because, I mean, I keep up with all the social memes and hysteria and whatever, and this is the only one that I really couldn't wrap my brain around," he said. "So I just decided to do it."

If Howland ends up regretting his tat down the line, he may be happy to know there's a researcher working on developing a tattoo-eradicating cream. At least he's in good company with hordes of other Internet fans. There are plenty of Grumpy Cat, doge and Left Shark tattoos out there.