Citing those deep holiday discounts for big-screen HDTVs, such as the $999 Westinghouse 42-inch LCD, analysts told CNNMoney.com that this year's Super Bowl won't occasion the same kinds of price cuts. Previous years have seen lineman-size reductions in HDTV prices during the two weeks leading up to the big game, but this year outlets such as Circuit City and Best Buy, whose profits were hurt by a blitz of holiday sales, will instead focus on kicker-size price promotions (the deepest discount analysts saw so far is a $250 Vizio deal at Costco) and bundles. If you were a holdout till now, however, you might want to wait until after the big game, when prices are expected to fall to make way for 2007 inventory. (Source: TVPredictions.com)
Super Bowl HDTV discounts won't go deep
Unlike in previous years, we won't see steep discounts in HDTV pricing around the Super Bowl.
David Katzmaier
Editorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
Expertise
A 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics.
Credentials
Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.