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Super Bowl ads in real time? That's so XXXIX

For Super Bowl XL, get your popcorn at half-time and watch the ads later...on TV or online. Also: anti-terrorist holograms go to the game.

Finally, Super Bowl XL let's you take a bathroom break without missing the ad extravaganza. And would-be terrorist football fans take notice: Your mug will be viewed from all angles.

photos The results of the reader quiz are revealed and the winner announced. How'd you make out, superfan?
February 5, 2006

Super Bowl ads go online

Companies will re-air TV ads on the Net, buying keywords and promoting Web sites to squeeze more life from superexpensive spots.
February 3, 2006

Holograms help protect Super Bowl

No longer just the stuff of science fiction, 3D images could help in the spotting of terrorists, says new company.
February 3, 2006

Images It?s a reader quiz: Match one of the teams in the list of Super Bowl winners to one of the pictured stadiums.
February 2, 2006

Previous coverage

NFL to re-air Super Bowl commercials

The National Football League is giving fans of Super Bowl commercials a way to see all the new ads without sitting through the entire game.
January 31, 2006

New networks for mobile TV

Two tech industry stalwarts are building ambitious "supercharged" networks that could help make mobile television commonplace in the United States.
January 9, 2006