The study, which polled 2,080 home-based Net users in the United States during the October 28-31 weekend, found that toys beat books and videos in online sales. Only music and software topped toys, the study found.
"There appeared to be a transition last week from Halloween into the holiday season. Online toy buyers exerted their strength and bought in impressive numbers from toy sites," Cameron Meierhoefer, Internet analyst for PC Data Online, said in a statement.
The study comes as retailers both online and off are gearing up for what is expected to be a record holiday shopping season on the Web. Just yesterday, online toy retailer eToys and the Gap said they are teaming up to cross-promote each other's products.
Meierhoefer said that although computer hardware and travel made up the highest dollar amount among items bought online, a greater percentage of Net shoppers surveyed bought lower-priced goods such as toys, apparel, health and beauty items, and sporting equipment.
Reston, Virginia-based PC Data Online said the survey participants are made up of a sampling representative of the U.S. Net-using population in terms of age and gender.