Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
Because the photo is more important than anything else.
Warriors Nation/Vine screenshot by Chris Matyszczyk/CNETYou've always wondered what sort of people sit courtside at NBA games, haven't you?
A reasonable reply may be the sort of people who care only about themselves.
This was made evident during last night's NBA Western Conference Finals Game 2 at Oracle Arena in Oakland, California.
Golden State Warriors nascent legend Stephen Curry took one step too many on the court and plunged toward the crowd.
You might expect that these, his fans, would reach out to catch him.
You might also expect that Camembert would go well with corn flakes.
These well-heeled sorts protected themselves, ducked and did little to brace Curry's fall, one that may have ruined his and the Warriors' season.
On Twitter, there was instant outrage.
Local radio and TV sports anchor Kate Scott tweeted: "If Steph Curry jumps into your lap you freakin' CATCH the MVP!!! WTH, #DubNation!?!"
Given the vast barrels of money that roll down the streets of the Bay Area these days, it's unsurprising that some of the courtside patrons are Silicon Valley types. Warriors owner Joe Lacob, for instance, is a partner at VC firm Kleiner Perkins Caufield & Byers.
Particular focus, therefore, was placed on a seemingly nerdish-looking man who had a camera slung around his neck.
Not only did he do nothing to help Curry, he stood up to take pictures of the fallen star. He even tried to nudge the person next to him out of the way to get a better shot.
As Twitterer Tofu Papi observed: "Photographer opted to take pics of Curry being down instead of helping him up. (Our society in one tweet)."
The Warriors slogan during their winning run last year and this year is "Strength In Numbers." It sounds so democratic. It sounds so progressive and inclusive.
The well-heeled, gadget-wielding fans last night suggested that this was just advertising.