Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
The important stuff first.
I really want the Houston Astros to win.
But I found it a little harder to focus on that fact during Monday's World Series Game 1 against the tawdry Los Angeles Dodgers (Disclosure: San Francisco Giants fan).
For no-doubt joyous reasons, Google wanted to make me feel as if I was watching the game on YouTube.
I knew I wasn't. Baseball is one of America's greatest joys. It absorbs me. It demands a big screen, announcers who grate and a complete focus on the game and the players' faces -- which Fox mostly does very well.
I don't want to fiddle with some other way of watching. I just turn on my cable TV and there it is. Yes, I have quaint traditions.
Yet last night, there was a YouTubeTV ad right behind home plate. This may sound normal. Except for the fact that the YouTube play button had been expertly positioned right in the middle of the screen.
When you're actually watching online, once you press "play," that button disappears. Yet there it was, unmoving. And moving me to uttering expressive words of discomfort.
There are some who believe that great advertising is all about distracting the viewer toward your product. I don't believe, however, that it's about annoying you into loving that product.
And so the comments flowed on Twitter. This from SB Nation's baseball writer Whitney McIntosh, for example: "Please raise your hand if you have ever felt personally victimised by the YouTube logo behind home plate at the World Series."
Others were of similarly angry mind.
Of course, it brought out the mischievous too.
Some, however -- one Houston Astros fan, for example -- found it the most welcome thing about a game her team lost.
I contacted Google to ask what sort of reactions it had received and whether it will be repeating the annoyance during Game 2 on Wednesday. I will update, should the company pitch me a comment.