The Sony KDL-55XBR8 is officially the best LCD TV CNET has ever tested. It can't overcome the picture quality advantages of the best plasma, however, and it still costs a mint.

We described the battle for "best" between hyperexpensive LED-backlit LCD televisions previously, and in our review of the Sony we compared it directly with the
Below you'll find the settings we found best for viewing the Sony KDL-55XBR8 in a completely dark room via the HDMI input with a 1080p, film-based source. Your settings may vary depending on source, room conditions, and personal preference. Check out the Picture settings and calibration FAQ for more information.
Picture menu:
Picture Mode: Cinema
Backlight: 2
Picture: 85
Brightness: 51
Color: 48
Hue: 0
Color Temperature: Warm2
Sharpness: 50
Noise Reduction: Off
MPEG Noise Reduction: Off
DRC Mode: Off
DRC Palette: [grayed out]
Advanced Settings menu:
Black Corrector: Off
Advanced C.E.: Off
Gamma: Off**
LED Dynamic Control: Standard
Clear White: Off
Color Space: Standard
Live Color: Off
Detail Enhancer: Off
Edge Enhancer: Off
White Balance menu:
R-Gain: 0
G-Gain: -1
B-Gain: -7
R-Bias: -1
G-Bias: 0
B-Bias: 1
Home>Settings>Picture menu:
Motion Enhancer: Off
CineMotion: Auto 1
Game Mode: Off
Video/Photo Optimizer: Video
Video Color Space: Auto
Photo Color Space: sYCC
Color Matrix: ITU601 for 480i
RGB Dynamic Range: Auto
Screen menu:
Wide Mode: Full
Auto Wide: Off
4:3 default: Off
Display Area: Full Pixel
General Setup menu:
Power Saver: Off
Light Sensor: Off