For grown-up kids with too much money.
Remember when you were a kid and the coolest birthday present you could get was a Fisher-Price or Little Tikes "playset" packed full of kiddie versions of grown-up tools? Depending on the contents of the colorful plastic briefcase, you could pretend to be a doctor, a construction worker, a detective, a cop, or what-have-you. Yes, I suppose they make those for grown-ups, too, but here at Crave we like to keep things clean.
Anyway, Sony is definitely capitalizing on kiddie nostalgia with its new "Limited Edition Spy Gear Set," a promotion for the latest Bond flick, "Casino Royale," which opens on November 17th. Sure, it costs $4299.99, but it's really just a souped-up version of the $19.99 "My First Secret Agent Kit" that you adored on the Toys-R-Us shelves back in the day. Inside a 007-branded attache case is a Vaio TX notebook, a CyberShot digital camera, and a handful of Bond-worthy extras. No, it doesn't come with a gun. And something tells me that carrying around a Bond-logo briefcase won't score you any dates.
Gadget companies have been jumping on the "Casino Royale" tie-ins left and right, but unfortunately, I don't think that's going to do much to change the general opinion that Daniel Craig is the new Timothy Dalton (or George Lazenby, or Roger Moore, or whichever Bond you think was "the lousy one").
Thanks to ProductDose for the heads-up.
(Photo credit: Sony)