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Sony paints PS3 controller gold

Here comes another shade for Sony's PlayStation 3 controller.

There's gold in them there controllers!
Sony Computer Entertainment

Who can deny the charm of gold?

Sony Computer Entertainment today officially unveiled the metallic gold Dualshock 3 controller for the PS3, due for release on October 19.

Launching exclusively through GameStop, the controller carries a hefty $54.99 retail price. However, we doubt that sum would stop the aspiring Auric Goldfingers of the world from getting one. We say this because its insanely easy to find most of the other PS3 controller colors sold online (and often at stores) for $40 or less.

This addition complements the parade of controller hues already available, including black, urban camouflage, metallic blue, deep red, classic white, satin silver, candy pink, jungle green, and several others.

The Dualshock 3 controller design for Sony's PS3 gaming console looks nearly identical to the original that debuted alongside the PlayStation 1 back in 1997. Few products can withstand the technological test of time, but Sony figured it out, and earned big accolades in CNET's Top 5 video game controllers:

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