Here's an example of a traditional marketer proving with a smart Twitter campaign that social media and sports are a natural fit. Sony Ericsson, one of the long-term sponsors of the World Cup, has turned to Twitter to engage fans months before the World Cup begins. The Twittercup collects and counts fan tweets, creating a competition among attending nations. Since its launch in early December, it has received more than 43,000 tweets.
Get the CNET TVs, Streaming and Audio newsletter
Become a home entertainment expert with our handpicked tips, reviews and deals. Delivered Wednesdays.