Nielsen Media Research and TiVo said today they will work together to make sure Nielsen's television monitoring software can include what's being watched on a personal video recorder using TiVo's service. The two companies announced last month that they were setting up a separate, 1,500-house research panel of TiVo-equipped homes.
Nielsen Media Research and TiVo said today they will work together to make sure Nielsen's television monitoring software can include what's being watched on a personal video recorder using TiVo's service. The two companies announced last month that they were setting up a separate, 1,500-house research panel of TiVo-equipped homes.