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Rovio to offer Angry Birds baby merchandise

Are you an Angry Birds fan with a baby? There will soon be a blanket for that.

Josh Lowensohn Former Senior Writer
Josh Lowensohn joined CNET in 2006 and now covers Apple. Before that, Josh wrote about everything from new Web start-ups, to remote-controlled robots that watch your house. Prior to joining CNET, Josh covered breaking video game news, as well as reviewing game software. His current console favorite is the Xbox 360.
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Josh Lowensohn
A swaddling blanket from SwaddleDesigns, though not the ones that the company is making that will feature Angry Birds characters.
Like Angry Birds? There will soon be a blanket for that. SwaddleDesigns/CNET

The success of Rovio's Angry Birds franchise is pushing creator Rovio into new areas of business, soon to include game-themed gear for babies.

Reuters reports that developer Rovio is planning a lineup of baby blankets and clothes made by SwaddleDesigns that will feature Angry Birds art.

The new offering will join Rovio's existing lineup of wearable merchandise, which includes flip flops, shoulder bags, and backpacks. The company also sells plush toys, iPhone cases, and stationary kits aimed at those in school.

The sales of products like these has turned into a big business for Rovio, with Reuters reporting sales of some 7 million Angry Birds toys since the company began offering them late last year. In an interview with the news outlet, Ville Heijari, Rovio's vice president of franchise development, said merchandise is "one of the fastest growing parts of the company."

Related: The unofficial Angry Birds bra