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Rose and Kutcher make a Web show

Digg founder Kevin Rose and actor-turned-dot-commer Ashton Kutcher have partnered on 24 Hours at Sundance, a live competition that will be streamed on the Web.

Ashton Kutcher
Andrew Mager/CBS Interactive

What a pairing: Hollywood slacker-hottie icon Ashton Kutcher and Silicon Valley slacker-hottie icon Kevin Rose have teamed up to create 24 Hours at Sundance, a Web-based reality show set at the eponymous film festival in Park City, Utah, later this week.

Backed by mobile live-streaming start-up Qik, the competition-focused show will pit four "social media mavens" against one another for 24 straight hours as they complete a set of challenges surrounding the annual film festival and broadcast them via Qik software on Nokia handsets. Rose (best known for founding Digg) and Kutcher, the Dude, Where's My Car actor whose production company Katalyst Media has created a Web show called Blah Girls, will co-host.

The four "social media mavens" are VentureBeat editor Matt Marshall, gadget blogger Meghan Asha, Konsole Kingz founder CJ Peters, and video blog personality Irina Slutsky.

"I kind of feel like there's been a trend in entertainment in general that moves toward a more visceral, more live experience," Kutcher told CNET News. "We have an idea of what we want to happen, but who knows what's actually going to happen."

Kevin Rose Caroline McCarthy/CNET News

"I don't think I've ever heard of anything else that's been done like this before, especially with the real time nature," Rose added. "It's only a matter of time before people in Hollywood and just everyone in general wants to participate and have a way to live-stream and connect with people they care about." Well, maybe not everyone.

From what it sounds like, dot-com culture geeks may find this fairly amusing. Kutcher told CNET News that one of the challenges will involve tracking down and interviewing dot-com icon Jason Calacanis, who will be present at Sundance. The Weblogs Inc. and Mahalo founder relocated to the L.A. area several years ago and has started to get a foothold in the Hollywood scene.

"It's unbelievable, it's like him versus (Robert) DeNiro for roles," Kutcher joked of Calacanis, who played himself in last year's film August, which chronicled a failing fictional dot-com. "It's getting out of control."

Click here for more stories from Sundance.