The revamped site focuses on social-network aggregation and people search.
Back in November, people-search sites Reunion.com and Wink announced that they would be merging, and now it's happened: the sites have rebranded as MyLife, which can search over 60 social-networking sites (over 750 million profiles, the company says) and other information resources on the Web.
Among those social networks it can search are MySpace, Facebook (well, the public profile listings thereof), LinkedIn, Friendster, AOL's Bebo, Microsoft's Windows Live Spaces, Yahoo, and Twitter. New features include a Facebook-like news feed of contacts' activity aggregated across multiple social networks, and a "search scout" feature that keeps you updated on changes to past search results.
MyLife will still make money primarily through Reunion.com's business model of paid subscriptions, but CEO Jeffrey Tinsley said that "in the new combined site, in MyLife, now there are more free services than ever. So searching is free, many of the services are free, (but) there are still a handful of premium services." Among them are the ability to see who's searching for you, a potentially creepy feature that Tinsley said members will be able to turn off in their privacy settings.
Like Reunion.com, which the company says now has over 50 million members, MyLife targets a demographic older than the Facebook set. Out of its user base, 90 percent are over the age of 25 and 60 percent are over the age of 35. That's because its focus is on tracking down people with whom you've lost touch, Tinsley said.
"Our people search service has always naturally attracted an older audience," he explained. "Part of it is because the kids haven't lost touch yet."