All systems are go for the big game. This is a technical spectacular. Stay tuned.
Report from Super Bowl master control
CBS' Chief Marketing Officer reports from behind the scenes on the day before the Super Bowl.
George Schweitzer
Chief marketing officer, CBS
George Schweitzer's position as chief marketing officer at CBS gives him a unique opportunity not only to observe but also to help shape the ways technology is altering the television industry. A communications major at Boston University who joined CBS after graduation some 30 years ago, George is also an unabashed technology geek who specializes in the latest home automation and entertainment gear.