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Report: Comcast eats up DailyCandy

The cable provider reportedly ends up paying $125 million for the women's e-newsletter company; Viacom denies it was in a bidding skirmish for the buy.

Women's e-newsletter start-up DailyCandy seems like a better fit for Conde Nast than Comcast, but Silicon Alley Insider is reporting that the cable company has acquired it for $125 million. The blog wrote that Viacom had been in the running, too; a Viacom spokesman told CNET News.com on Tuesday evening that while the media conglomerate had been interested, it had never made a bid for DailyCandy and had dropped out in early June.

DailyCandy's demographic of trendy urban women is a niche that advertisers love, but it's still a higher price tag than many observers expected.

The company had already been acquired once, by former AOL exec Bob Pittman's Pilot Group investment firm. That was for about $3 million five years ago; DailyCandy now employs about 60 people and has published two books. It's the second e-newsletter that the Pilot Group has flipped this year, having sold the much younger "eco" publication Ideal Bite to Disney for around $15 million; the firm still owns a majority stake in slacker-dude list Thrillist.

Comcast has recently acquired Movies.com and contacts management company Plaxo.

This post was updated at 6:16 p.m. PT with comment from Viacom and 7:39 p.m. to clarify wording on the company's interest in DailyCandy.