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Report: Apple shot ad for new product in diner

The Sierra Sun is reporting that Apple was shooting an ad for an unreleased product in a diner in Truckee this week.

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David Carnoy Executive Editor / Reviews
Executive Editor David Carnoy has been a leading member of CNET's Reviews team since 2000. He covers the gamut of gadgets and is a notable reviewer of mobile accessories and portable audio products, including headphones and speakers. He's also an e-reader and e-publishing expert as well as the author of the novels Knife Music, The Big Exit and Lucidity. All the titles are available as Kindle, iBooks, Nook e-books and audiobooks.
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David Carnoy
Secretive company shoots secretive ad for secretive product that probably doesn't look like this. http://artilleryunit.com

The Sierra Sun has an interesting tidbit of information that some blogs have picked up: Apple is apparently shooting an ad for a new, unreleased product in Truckee, Calif., which is near Lake Tahoe and good skiing during the winter.

Reportedly, the ad was being shot at a diner called "Jax at the Tracks." (We haven't been able to confirm whether Apple really was filming in the diner, but it does exist). The Sun reports that "because the product they were advertising hadn't been released, members of the group didn't release any information, or allow any photographs."

Bud Haley, owner of the dinner, told the newspaper that, "Apple found us, they're trying to show us as a hip and cool spot for the 20-something crowd."

So tantalizing, isn't it? "Hip," "cool," "20-something." I think I just inhaled an aphrodisiac.

Got a mock script you're willing to share?

(Source: MacDaily News via Sierra Sun)