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Report: Apple music, TV event set for Sept. 7

In a report about Apple possibly adding 99-cent TV show rentals to Apple TV, Bloomberg sources say the annual fall event will be held the Tuesday after Labor Day.

Erica Ogg Former Staff writer, CNET News
Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur.
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This September's Apple event could be about more than iPods and iTunes.
This September's Apple event could be about more than iPods and iTunes. CNET

We're hearing a lot about what might be announced by Apple at its now-annual September music event--but when will it be held?

On Tuesday, in a story about forthcoming 99-cent TV show rentals on iTunes, Bloomberg reported that Apple would hold an event September 7.

"Apple plans to hold a San Francisco event September 7, two weeks ahead of the start of the new prime-time TV season," according to the report, "to unveil the service and a refreshed line of entertainment products."

That's the same week Apple usually holds the event, but there's always a question about when, exactly, the event--usually focused on iPods and iTunes--will take place. Apple typically sends out invitations to the press conference about a week ahead of time. Earlier this month, AllThingsD reported that it might take place closer to mid-September.

Apple isn't offering any clues as to the exact date though. An Apple representative said Tuesday, "We don't comment on rumors and speculation."

Besides new pricing for some iTunes content, Apple is also expected to unveil a $99 reworked version of Apple TV, new iPods, including an iPod Touch with "retina" display and front-facing camera, and FaceTime calling.