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Reminder: Don't drive into oncoming traffic

Gadget seems to state the obvious to us

Go Concepts

No offense to our friends across the pond, but there's apparently something about U.K. traffic that inspires questionable technologies. (Remember the "Taxi Hailer"?) Perhaps these concepts are born of frustration, a futile effort to try anything to lessen the madness of the road. Or maybe they're just dumb ideas.

Whatever the reason, now we have "qStart," a device that plugs into the cigrette lighter and vocalizes what Coolest-Gadgets calls a "friendly reminder" to make sure you know which side of the road to drive on. "Because it is often just as you start off from a parked position--after a rest break, shopping trip, petrol stop, visit to a local visitor attraction or overnight stop--that you forget to drive on the correct side of the road," according to its English manufacturer, which suggests a price of 10 pounds (about $20).

But we don't want to leave you with the impression that this gadget is totally superfluous: It also recommends that the driver "take a break" after two hours on the road. What a considerate little bloke.