Reading the Apple tea leaves: Cheaper MacBooks coming?
Apple may bring lower laptop prices this October.
Dan AckermanEditorial Director / Computers and Gaming
Dan Ackerman leads CNET's coverage of computers and gaming hardware. A New York native and former radio DJ, he's also a regular TV talking head and the author of "The Tetris Effect" (Hachette/PublicAffairs), a non-fiction gaming and business history book that has earned rave reviews from the New York Times, Fortune, LA Review of Books, and many other publications.
"Upends the standard Silicon Valley, Steve Jobs/Mark Zuckerberg technology-creation myth... the story shines." -- The New York Times
ExpertiseI've been testing and reviewing computer and gaming hardware for over 20 years, covering every console launch since the Dreamcast and every MacBook...ever.Credentials
Author of the award-winning, NY Times-reviewed nonfiction book The Tetris Effect; Longtime consumer technology expert for CBS Mornings
In the wake of Tuesday's Let's Rock Apple event, our own Tom Krazit positeda round of possible MacBook updates in October. More circumstantial evidence today, in the form of revised estimates by AmTech Research analyst Shaw Wu.
Silicon Alley Insider reports that Wu is cutting his Apple revenue estimates for the remainder of 2008 and for fiscal 2009, citing a belief that even affluent consumers are feeling the financial crunch, and that Apple may respond with lower prices.
"We continue to believe that MacBook Pro and MacBook are due for refreshes with more radical redesigns, likely at a special event later this fall. In addition, we are picking up that MacBook Air could see a minor refresh and potential price cut to increase its value proposition as build plans have slowed from earlier robust levels as customers have opted for MacBook or MacBook Pro instead."
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