Q&A with Fred Krupp of the Environmental Defense Fund

Krupp's strategy has enlisted the support of many corporate titans. The common theme: Fighting pollution isn't only a good thing--it can be good for business.

Charles Cooper Former Executive Editor / News
Charles Cooper was an executive editor at CNET News. He has covered technology and business for more than 25 years, working at CBSNews.com, the Associated Press, Computer & Software News, Computer Shopper, PC Week, and ZDNet.
Charles Cooper
4 min read

A lot of ink gets spilled debating technology's next big frontier. I'll leave that to the clairvoyants, but this much is a no-brainer: figuring out ways to engineer a safer, cleaner environment is going to create a lot of new fortunes.

Last year, alone, venture capitalists poured some $3 billion into clean tech. And what's really interesting is that the battle against greenhouse gas emissions is no longer caricatured as simply a "greenie" obsession. In fact, there's no shortage of policy statements on the topic from CEOs at Fortune 500 companies like Duke Energy and General Motors.

EDF President Fred Krupp Env. Defense Fund

It's not yet exactly the equivalent of the proverbial lion laying down with the lamb. But it is a breathtaking change when you consider the previous polarization between environmentalists and big business in the U.S.

A lot of the credit for that change goes to Fred Krupp, who heads the Environmental Defense Fund. Krupp was trained as an environmental lawyer and so naturally, you'd expect him to spend a lot of time hauling polluters into court. But after arriving at the EDF in 1984, he adjusted his approach.

Not that the EDF has foresworn filing lawsuits. But thanks to a policy shift engineered by Krupp, the EDF has made headway by emphasizing cooperation over confrontation. That more nuanced approach has given the EDF a seat at the table alongside the movers and shakers in the conversation about how to curtail the emission of greenhouse gasses.

And now with all three of the remaining presidential contenders favoring a cap and trade policy for carbon emissions, Krupp envisions more federal leadership from the White House on this issue. He also says the private sector is going to have a vital role in coming up with solutions. In a recently published book, Earth: The Sequel, which he co-wrote with journalist Miriam Horn, he highlights some of the innovators and the technology they're using in the fight against global warming. I had an extended conversation with Krupp on Friday. Here are excerpts from that interview:

Q: Do you think there's a place for nuclear energy as a part of any environmental solution?
Global warming is so serious that how could we possibly take nuclear off the table? I think we have to be open-minded about it. At the same time, I'm tired of the nuclear industry thinking all they have to do is get the endorsement of environmentalists and it's off to the races. We haven't yet solved the technical and political situation of where all this stuff goes. Until we answer that question, we won't advocate building a new fleet of nuclear power plants. But we all have interest in resolving that.

How do you think carbon capture and storage is most likely going to get resolved technology-wise?
There aren't many remaining technology challenges. But we have to show it can work in scale. There now is an array of companies working out how to pump (carbon) underground, and then how to monitor and make sure it stays underground. The EPA has to write regulations for underground sequestration and after all of our urging, they've finally started to do that.

Cap and trade is in the news and a lot of people believe this offers a way to get a handle on greenhouse gas emissions. I read recently where John Doerr even called cap and trade "the largest economic opportunity of the 21st century." What's your take?
I agree with him. Nobody really needed PCs and there wasn't this urgent need for the Internet. But we all need energy. In fact, energy is now a $6 trillion part of our economy. Once the government puts caps on carbon and demands that we have green energy--which is what the government basically did a century ago with trash; they said clean it up--it changes everything about the economics. It will give an incentive to energy efficiency, and it will give a huge boost to wave power, wind power, and solar power.

What about the costs to consumers? Isn't it likely that businesses will pass along the costs, and well, folks already are dealing with high energy costs and stagnant wage growth.
Absolutely. There's no getting around that there will be costs in the short term. But it turns out that when economists look at these costs, they consistently overestimate how much it will cost.

We've had a national stalemate over climate-change policy seemingly forever. Do you think that might change soon?
There's a 90 percent chance that within the next 18 to 24 months, we will get a strong cap and trade bill. It will be here because all three presidential candidates have come out in favor of the idea.

But why has Washington dodged the question on how to deal with greenhouse gas emissions from fossil fuels for so long?
The science is overwhelming. Why haven't politicians moved more quickly? There are entrenched interests which want to keep the status quo...We've made this our main priority by far but we're up against big, vested interests. Also, the issue's been polarized and become part of the political divide in this country. It's been identified with liberal Democrats and there's been an almost religious conviction among almost half the population that this can't be true. They hear their opinion leaders like the president and (Sen. James) Inhofe saying it can't be true. Getting past that divide has been really, really hard. But I think we're past that.

Looking back on where you were one or two decades ago, I'm sure you must feel a sense of achievement. But what's been the biggest disappointment?
I definitely would have liked to see a faster pace of change on climate change. Although there's a lot more media coverage, it doesn't make me feel at all satisfied until we actually put that carbon cap in place.