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Photos: More colorful car highlights from SEMA

The "it" show for car enthusiasts and industry insiders offers bright ideas in colors to match.

The 2007 Specialty Equipment Market Association (SEMA) Show is the place where serious car geeks go to get their fix. Automakers, tuners, accessories companies, aftermarket parts retailers, and electronics manufacturers gather there to show off their latest gear.

The cars they use to do it are often extremely cool modifications (aka mods) built to inspire. Even the interiors, such as with this Volvo C30 modified by Heico Sportiv, are wild. The show is closed to the public, but we've captured some of the new reveals and far-out mods in our latest SEMA photo gallery.

To check out our first gallery on SEMA click here.