Grab a Pepsi, Snap the code & Unlock #PepsiSummer Snapchat experiences + enter for a chance to win 🔥 prizes including a Nintendo Switch™ pic.twitter.com/6bsBDWzqVG
— Pepsi™ (@pepsi) June 12, 2017
We're not quite sure what message Pepsi's trying to send with its "#Pepsi Summer social-media ad campaign," but it doesn't seem to be subliminal.
The ad, which we first saw on Twitter, features a short Snapchat video of a Nintendo Switch being repeatedly slipped into a backpack next to a Pepsi Fire by what appears to be a female hand. The Tweet text reads: "Grab a Pepsi, Snap the code & Unlock #PepsiSummer Snapchat experiences + enter for a chance to win prizes including a Nintendo Switch."
Needless to say, some of the responses to the ad have been both cutting -- and amusing -- with several people making reference to Pepsi's controversial Kendall Jenner commercial, which the company cancelled after it became the target of an online protest.
Here's a selection of some of the best. Feel free to add your own in the comments section below.
What genre of porn is this?
— RICK WOOD (@Rickw00d) June 13, 2017
Not to be to forward, but Joan Crawford would not approve of this. But I would like a Nintendo Switch. #PepsiSummer
— cmortalx (@cmortalx) June 13, 2017
Omg put ur switch in a case!!!! pic.twitter.com/ekPom63ARI
— Jamie Lynn ODell (@JamieLynnODell) June 13, 2017
You seriously need to fire your marketing team and start over. pic.twitter.com/0BVtdU7dvv
— Lara Taylor 🌹 (@LaraTaylor23) June 13, 2017
Nah..Kendall Jenner may pop up at the next protest I attend and ruin it! And why does this looks NSFW? Messed up again Pepsi! Stupidity
— Liz Dixon (@DeDreyasmommie) June 13, 2017
Why is that phone humping that sack? Ewwww. #pepsiPorn pic.twitter.com/JwGP3rWBmi
— Dame J. E. Marshall (@DameJEMarshall) June 13, 2017
Why is your ad a loop that looks like a phone being used as a dildo?
— Former Mullet (@formermullet) June 13, 2017
So far, Pepsi has only waded into the thread on Twitter with a single message: An apology to a customer complaining about flat soda.
We're sorry about that! Please send us a DM so we can learn more about your experience. Thanks!
— Pepsi™ (@pepsi) June 13, 2017