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Pentax Optio E30: E is for Easy

Pentax has announced the new Optio E30 7.1-megapixel compact camera.

Pentax Optio E30

Joining the fray of announcements preceding next week's Consumer Electronics Show, the new 7.1 megapixel Optio E30 compact camera has been announced by Pentax. With a 3x optical, 36mm-to-108mm (35mm equivalent), f/2.7 to f/4.8 zoom lens and a 2.4-inch LCD screen, the Optio E30 is geared toward the general snap-shooter audience. According to Pentax, the camera can shoot up to 760 shots when powered by a pair of Lithium AA batteries, 550 shots with NiMH AA batteries, or 200 shots with alkaline AA batteries. The Optio E30 records images and video clips (up to 640x480 pixels and 30 frames per second) to SD cards and is compatible with the new SDHC standard, so it can use SD cards larger than 4GB. Plus, the camera has 11MB of built-in memory, just in case your card fills up and you need to shoot one or two extra shots.

According to Pentax, its E-series cameras are made to be easy. The cameras include a green mode for completely automatic shooting, as well as a mode palette so you can choose from 1 of the 15 scene modes for trickier situations. Interestingly, the Optio E30 is compatible with the ImageLink system, so you can print images directly from an ImageLink compatible printer, such as Kodak's EasyShare G600 printer dock.

The Pentax Optio E30 is expected to hit stores in February for a price of about $150.