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Opt out of Facebook's online and offline tracking

Tired of wondering what Facebook and Datalogix are doing with your information? Here's how to opt out of the data collection.


Protecting your privacy online sometimes seems like an uphill battle, but it is certainly worth the effort. Facebook has paired up with a data collection company called Datalogix with the goal of improving its advertisement system. The process uses information from programs like loyalty cards and pairs online data with offline data, putting your privacy at a greater risk.

Luckily, opting out of this service (and protecting your privacy) is as simple as following a few links and filling out a form. Read on to see how to do it.

Screenshot by Nicole Cozma/CNET

Step 1: Open a web browser and go to

Screenshot by Nicole Cozma/CNET

Step 2: Scroll down on the page until you come to the paragraph labeled Choice.

Screenshot by Nicole Cozma/CNET

Step 3: Click on the last Click here link in this paragraph.

Screenshot by Nicole Cozma/CNET

Step 4: Fill out the information in the form that appears. Remember to fill out the captcha!

Screenshot by Nicole Cozma/CNET

Step 5: Hit submit to opt out.

And there you have it. Keep in mind that these steps will solve similar security problems about as well as sticking a bucket under a leak -- you'll have peace of mind that your floor isn't getting soaked right this minute, but you could save yourself a headache in the future by plugging the hole now.

Companies like the one involved here often link your online persona to your offline habits by looking for common data (address, e-mail, etc). One way you can keep your privacy secure is to give them as little information as possible to connect, like a separate e-mail account or pseudonym. If you have any privacy-enhancing tips, share them in the comment section below!

(Via Lifehacker)