One of the things that I loved about working at Novell was how family friendly it is. The company takes "Daughter/Son to Work" days seriously, which is probably the reason for this card that all visitors are required to fill out.
What was the last time you saw that at any other company? Never? Exactly.
Of course, given the savvy operator that Ron Hovsepian is, it could be that he's just trying to get quality labor for less. Who better to build next-generation software than the next generation? :-)