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Oh, wait! SXSWi had Web Awards, too

Despite the fact that the day's Mark Zuckerberg interview dominated the press, Sunday's SXSWi Web Awards took place, too, and a few cool start-ups were honored.

AUSTIN, Texas--The South by Southwest Interactive Festival's 11th Annual Web Awards, which honors online innovations that saw their official launches in the previous year, kind of flew under the radar. Sure, an awards ceremony was held on Sunday night, but it unfortunately had to compete with a number of parties, dinner get-togethers among old friends, and a Twitter-organized bowling outing. And when it came to press, the Web Awards were largely eclipsed by reports surrounding the Mark Zuckerberg interview earlier that day.

But the Web Awards did indeed happen. Accolades were given out in 21 categories, ranging from "games" to "film/TV" to a people's choice winner. Some of the notable sites awarded were "social browser" Flock, which won the "community" category; funky video mixer Animoto in the film/TV category; and the Wired News site in the "classic" category. Wired bloggers Michael Calore and Megan McCarthy (no relation, we think--23andMe, where are you?) were spotted posing for photos with their Web Award at a Gawker Media party later on Sunday night.

The growing popularity of casual gaming was evident with the selection of Launchball as "best of show" as well as winner of the "games" category, and Kongregate as the "people's choice" winner.

But not every Web Awards winner was a piece of technology, per se. The "blog" category, which two-time SXSWi phenomenon Twitter won last year, went this year to Passive-Aggressive Notes. Hey, maybe it'll be the next I Can Has Cheezburger--although one of the lessons I think we've all learned at SXSWi 2008 is that saying "is the next" is so 2007.