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October ends with no iTunes Match

The deadline Apple set to deliver its iTunes Match service has passed. The company said last month that it would deliver Match by the end of October.

iTunes Match - 2011

Apple has missed the deadline it laid out last month to bring its iTunes Match service to users.

iTunes Match is the service that scans a user's library to find music that they may have ripped from a CD but did not purchase from Apple, then cross-references it with Apple's own library. When it finds a match, it provides a user with a license of the track at the same quality they'd find if they bought it off iTunes, as long as they're a paid subscriber to the matching service.

The feature is integrated with Apple's iCloud platform, which taps into the cloud to do things like ferry files, content, and apps between Apple devices. In this case, matched tracks are effectively licensed to users, letting them download music tracks to a device, even if they bought them via another device.

At its "Let's Talk iPhone" event on October 4, the company pledged to bring the service to U.S. users "later this month," a deadline which MacRumors notes has passed without the new service going live. The company shipped out a version of iTunes shortly after the event that was missing Match.

Apple did not immediately respond to a request for comment.

When iTunes Match goes live, it will cost $24.99 a year. That covers 25,000 songs in a user's library against Apple's own iTunes Store library, which currently contains about 20 million songs.

Here's a video of the service in action:

Now playing: Watch this: iTunes Match beta