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Nokia boasts that its phones, um, never break

In a probably amusing tweet, Nokia harks back to times when phones were really phones. Or something. In any case, it wants you to dump your iPhone or Galaxy -- which presumably break all the time.

Those were the days.
Screenshot by Chris Matyszczyk/CNET

Nokia is like the classic car of phones.

I think back to my first-ever cell phone -- a lovely little Nokia thing -- that worked through blizzards and heatwaves, always available to entertain.

I am assuming this penchant for entertainment hasn't left the company. For it emitted a message on its US Twitter account that, for all the world, suggested Nokia phones don't break. Or, perhaps, never used to.

The image was another Nokia phone that was smart before its time. The headline on it read: "'My Nokia phone broke' - nobody."

Of course this was posted with something of a wink. I think. It was being used, though, to encourage you to make the switch to Nokia from your supposedly tawdry old iPhone or Galaxy.

I know this because the tweet was accompanied by the hashtag #Switch and a link to the Nokia switch page.

Somehow, reliability has become something of a secondary issue when it comes to smartphones. People seem more seduced by design and screen size.

This leaves my engineer friend George, for example, in a tortured relationship with his Nokia Lumia 920. He chose the phone because he liked the OS and it wasn't an iPhone or a Galaxy.

He especially loves the camera. However, he is now on his fifth Lumia, as the first four broke down. All for different reasons.

The phones were always promptly replaced. However, even for him, it seems that whether the phone is reliable is far less important than a host of other facets.

At what point do people give up on a phone because it simply doesn't work? Has humanity really become more tolerant of something so basic, in favor of more ephemeral elements?