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Nikon Coolpix AW100 rugged camera announced

A bit late to the rugged-compact game, Nikon shows up looking good.

Joshua Goldman Managing Editor / Advice
Managing Editor Josh Goldman is a laptop expert and has been writing about and reviewing them since built-in Wi-Fi was an optional feature. He also covers almost anything connected to a PC, including keyboards, mice, USB-C docks and PC gaming accessories. In addition, he writes about cameras, including action cams and drones. And while he doesn't consider himself a gamer, he spends entirely too much time playing them.
Expertise Laptops, desktops and computer and PC gaming accessories including keyboards, mice and controllers, cameras, action cameras and drones Credentials
  • More than two decades experience writing about PCs and accessories, and 15 years writing about cameras of all kinds.
Joshua Goldman
Nikon

Nikon finally joins Pentax, Olympus, Panasonic, Sony, Fujifilm, and, well, all the other camera manufacturers by adding a rugged point-and-shoot to its lineup. The Coolpix AW100 is waterproof down to 33 feet, shockproof to 5 feet, and freezeproof to 14 degrees Fahrenheit.

Up front is a 5x f3.9-4.8 28-140 with sensor-shift image stabilization, on back is a 460K-dot resolution 3-inch screen, and inside is a 16-megapixel backside-illuminated CMOS sensor.

Features include Action Control (which seems stolen straight from Olympus) that lets you change settings by tapping the sides of the camera or shaking it; full HD movie capture with stereo mics; built-in GPS receiver for geotagging your photos; and an electronic compass.

The Coolpix AW100 comes in black, blue, and orange and will sell for $379.99.

Other than suffering from too many marketing-pixels and a fairly small maximum aperture, the AW100 seems like it should be a serviceable ultracompact point-and-shoot. Thoughts?