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Nike self-lacing sneakers are real on Back to the Future Day

Brands jump in on the "Back to the Future" fun with products from the movie's 2015 future, including Nike with self-lacing Air Mag sneakers. Bridget Carey highlights the real tech from a future dreamed up in the '80s.

Bridget Carey Principal Video Producer
Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, experiences and quirky gadgets. Her weekly video show, "One More Thing," explores what's new in the world of Apple and what's to come. She started as a reporter at The Miami Herald with syndicated newspaper columns for product reviews and social media advice. Now she's a mom who also stays on top of toy industry trends and robots. (Kids love robots.)
Expertise Consumer technology, Apple, Google, Samsung, Microsoft, Amazon, Meta, social media, mobile, robots, future tech, immersive technology, toys, culture Credentials
  • Bridget has spent over 18 years as a consumer tech reporter, hosting daily tech news shows and writing syndicated newspaper columns. She's often a guest on national radio and television stations, including ABC, CBS, CNBC and NBC.
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Bridget Carey

The world went wild on Wednesday with nostalgia for a future that was dreamed up by a movie made nearly 30 years ago.

Not only is plenty of technology in "Back to the Future: Part II" commonplace today, but brands even created products just for the mania surrounding October 21, 2015 -- the day Marty McFly travels to the future. Pepsi, Nike, USA Today and Lyft were among the many brands squeezing every last gigawatt of marketing power from the celebrated day:

Watch this: Nike self-lacing sneakers are real on Back to the Future Day

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