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Finally, a social media study that doesn't point the finger at millennials

Generation X is the age group that spends the most time on social media, according to Nielsen.

Nielsen's latest study shows that people ages 35 to 49 spend the most time on social media.
Lakruwan Wanniarachchi/AFP/Getty Images

Folks who belong to Generation X spend more time on social media than any other age group, according to a new report from Nielsen. This group, made up of people ages 35 to 49, spend almost seven hours a week on social media. Millennials, ages 18 to 34, spend just over six hours on social media.

Here are some other interesting insights from the study:

  • Women spend more time on social media than men -- an average of six hours and 33 minutes a week for women versus four hours and 23 minutes for men.
  • African-Americans are on social media more than any other ethnic group.
  • Facebook is the top social media platform on both smartphones and desktop computers.

You can see all the details from Nielsen's 2016 social media report here.

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