Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
You make a 4K 360-degree video camera.
You're a startup.
How do you get people to talk about it?
How about making an ad featuring Donald Trump, his legendary wall and, you know, Mexican immigrants?
The ad shows Trump -- played by an actor (I think) -- unveiling his wall between the US and Mexico.
It is absolutely yuge. Trump promises that no more mariachis will interrupt dinner. He tells Mexicans: "Adios Amigos."
Somehow, though, the enterprise isn't quite an impenetrable as Trump claims. You can tunnel beneath it, for example.
What's this all got to do with the camera?
Watch the action and, in the words of its makers, "get a broader perspective." You might find that the perspective here is not quite as broad as you'd like should you be, for example, a Libertarian Party voter.
Still, Peter Adderton, 360fly's CEO told me the ad was meant to satirize all candidates. He said his personal leanings are Republican and that several networks refused to run the ad, including Univision and Comedy Central.
"I can still run it on FOX LA, Fox News and Direct TV," he said.
He admitted that the company didn't show the script to networks in advance, as sometimes happens with potentially controversial ads. It was shot and then the rough cut was shown.
"I was honestly shocked when some networks said no," Adderton told me. "This ad isn't so edgy. It's an open message."
Of course, if you make an ad that you know some might refuse to run because of its politicized content, you can declare it was banned and then play it for as much PR as you can get.
Which is a lot cheaper than paying networks to run ads.
Adderton, however, says he is slightly old school about these things and insists that this ad was made specifically to run on TV.
I asked what would he say to an upset Republican who thinks this ad mocks Trump.
"You're upset I made him president?" he replied.