New JVC headphones sound like running shoes

JVC announces new in-ear HA-FX66 headphones

The HA-FX66's come in four colors, including red. JVC

Just got the press release on JVC's new in-ear HA-FX66 headphones. For a second I thought I was looking at a Nike press release after I read the headline "JVC Introduces In-ear Air Cushion headphones" and that they "use a soft cushion of air to provide a secure, comfortable fit."

The release goes on to note that JVC's research shows that "consumers' biggest problem with in-ear headphones is their tendency to fall out." (Wow, guys, you needed to conduct a study to come to that conclusion?) "The HA-FX66 headphones tackle that problem by using a soft silicon rubber air cushion for the earpiece body. In addition, the headphones come with three different size silicon rubber and memory foam cushion earpieces for the best possible fit. The result is an in-ear headphone that stays securely in place while remaining comfortable. What's more, the design also provides superior isolation from background noise, allowing the user to get the most out of the headphone's 8.5mm neodymium driver. Noise caused by cord movement is also minimized because of the headphone's Friction Noise Reduction Cord vibration-proof structure."

The JVC HA-FX66 Air Cushion headphones are currently available at a suggested retail price of $29.99 in blue, black, red, and white. We'll let you know just how snug they fit--and how they sound--when we get a review sample.